Last Updated: December 1st, 2021

WHAT CHELSEA EATS

STYLE GUIDE

LOGOS


LOGO MARK

TYPE LOGO

MARK & TYPE

BLACK & WHITE

MONOCHROME

COLOR


DARK GREY

#191B21

DARK

BLUE

#08344F

MID BLUE

#191B21

GOLD

#191B21

COOL GREY

#EEF0F2

WARM GREY

#EEF0F2

TEXT


Paragraph

Font

Aleo

Size

16

Weight

Normal

Line Height

1.5

Letter Spacing

0.0

Color

#191B21

Conventions

Sentence case

HEADING 1

Font

Playfair Display

Size

56

Weight

Normal

Line Height

1.0

Letter Spacing

1.0

Color

#191B21

Conventions

All-Caps

HEADING 2

Font

Playfair Display

Size

42

Weight

Normal

Line Height

1.0

Letter Spacing

0.0

Color

#191B21

Conventions

All-Caps

SUBTITLE

Font

Overpass

Size

18

Weight

Normal

Line Height

1.5

Letter Spacing

1.0

Color

#191B21

Conventions

All-Caps

ABOVE TITLE

Font

Aleo

Size

16

Weight

Normal

Line Height

1.7

Letter Spacing

2.0

Color

#73777F

Conventions

All-Caps

Heading 3

Font

DM Serif Text

Size

32

Weight

Normal

Line Height

1.3

Letter Spacing

0.0

Color

#191B21

Conventions

Sentence Case

HEADING 4

Font

Overpass

Size

26

Weight

Normal

Line Height

1.3

Letter Spacing

0.0

Color

#191B21

Conventions

All-Caps

HEADING 5

Font

Overpass

Size

20

Weight

Normal

Line Height

1.3

Letter Spacing

0.0

Color

#191B21

Conventions

All-Caps

HEADING 6

Font

Overpass

Size

17

Weight

Normal

Line Height

1.3

Letter Spacing

0.0

Color

#191B21

Conventions

All-Caps

BUTTON

Font

Overpass

Size

20

Weight

Bold

Line Height

1.5

Letter Spacing

1.0

Color

#191B21

Conventions

All-Caps

BUTTONS


LIGHT BACKGROUND BUTTON

DARK BACKGROUND BUTTON

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