Last Updated: December 1st, 2021
WHAT CHELSEA EATS
STYLE GUIDE
LOGOS
LOGO MARK
TYPE LOGO
MARK & TYPE
BLACK & WHITE
MONOCHROME
COLOR
DARK GREY
#191B21
DARK
BLUE
#08344F
MID BLUE
#191B21
GOLD
#191B21
COOL GREY
#EEF0F2
WARM GREY
#EEF0F2
TEXT
Paragraph
Font | Aleo |
Size | 16 |
Weight | Normal |
Line Height | 1.5 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | Sentence case |
HEADING 1
Font | Playfair Display |
Size | 56 |
Weight | Normal |
Line Height | 1.0 |
Letter Spacing | 1.0 |
Color | #191B21 |
Conventions | All-Caps |
HEADING 2
Font | Playfair Display |
Size | 42 |
Weight | Normal |
Line Height | 1.0 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | All-Caps |
SUBTITLE
Font | Overpass |
Size | 18 |
Weight | Normal |
Line Height | 1.5 |
Letter Spacing | 1.0 |
Color | #191B21 |
Conventions | All-Caps |
ABOVE TITLE
Font | Aleo |
Size | 16 |
Weight | Normal |
Line Height | 1.7 |
Letter Spacing | 2.0 |
Color | #73777F |
Conventions | All-Caps |
Heading 3
Font | DM Serif Text |
Size | 32 |
Weight | Normal |
Line Height | 1.3 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | Sentence Case |
HEADING 4
Font | Overpass |
Size | 26 |
Weight | Normal |
Line Height | 1.3 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | All-Caps |
HEADING 5
Font | Overpass |
Size | 20 |
Weight | Normal |
Line Height | 1.3 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | All-Caps |
HEADING 6
Font | Overpass |
Size | 17 |
Weight | Normal |
Line Height | 1.3 |
Letter Spacing | 0.0 |
Color | #191B21 |
Conventions | All-Caps |
Font | Overpass |
Size | 20 |
Weight | Bold |
Line Height | 1.5 |
Letter Spacing | 1.0 |
Color | #191B21 |
Conventions | All-Caps |